SEATTLE (July 10, 2024) – Montlake Futures, the NIL Collective serving University of Washington student-athletes, proudly announces the kick-off of “WIN BIG,” a campaign designed to support current and future Husky student-athletes and usher in the next era of champions at UW. Through memberships, corporate sponsorships, and tax-deductible donations, the campaign aims to propel Husky athletics into a new era of excellence and achievement as they enter and look to dominate in the Big Ten.

"We are at a pivotal moment in college football, fundamentally changing how we build championship teams,” said Jedd Fisch, Head Football Coach for the University of Washington Huskies. “To compete as the BIG Dawgs in the Big Ten, we need Husky fans to support Montlake Futures and help us recruit, retain, and develop top talent for continued success." 

The WIN BIG campaign seeks to empower Husky student-athletes to thrive both on and off the field, ensuring they have the resources and support needed to excel academically, athletically, and personally at the highest levels. As the Huskies enter the Big Ten and face off against a fresh slate of opponents, WIN BIG will arm coaches and student-athletes with a level of support that will help make this possible.

"We’ve been fortunate that Montlake Futures has been an extraordinary partner, building a solid NIL platform for our student-athletes,” said Pat Chun, Director of Athletics at UW. “Their collaboration with our Athletics Department is rare in college athletics. I encourage all our fans to support Montlake Futures, as our work is not done and continued support is crucial for the success of UW.”

The campaign kicks off today and features exclusive giveaways for donors and new Montlake Futures members. For every new donation and membership, supporters will automatically be entered to win special prizes and experiences including tickets to games and events, exclusive swag, UW memorabilia signed by Husky legends and champions, and more. 

“Do you like to win? That’s the question I ask when I talk to people about donating to Montlake Futures,” says Montlake Futures Executive Director, Andrew Minear. “We’ve made great strides in building our NIL collective. But with the move to the Big Ten, we need more community investment to compete against schools that have elevated NIL to their top priority. Success in the Big Ten demands that we adapt to this new landscape.”

Anyone can donate or become a member of Montlake Futures to earn entries for the WIN BIG giveaways. All donations are tax-deductible. Please visit learn more about this exciting campaign and pledge your support.

For more information about Montlake Futures, visit and follow @montlakefutures on Twitter and Instagram.




Montlake Futures develops Name, Image, and Likeness opportunities that benefit the missions of 501(c)(3) organizations and provides educational experiences for University of Washington student-athletes. Our goal is to leverage the roles and identities of student-athletes to help fundraise, generate awareness, and otherwise support charitable causes, while fostering connections that inspire a lifetime of civic engagement for student-athletes.




Andrew Minear

Executive Director

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